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The truth you need to knowbefore you buy a franchiseThis straight-shooting franchise guide goes beyondthe "how-to" to teach you whatto expect when starting a franchise. Real-life storiesfrom the trenches illustrate to you how to copewith the difficulties a franchise presents. "Smart Franchising"reveals the personality types most likely tosucceed at franchising and warns you aboutthe character traits that may increase the risk of failure.Plus, ...

THE INSIDER'S GUIDE TO BUYING, OWNING AND OPERATING A FRANCHISE.Prepping you for what it takes to succeed in franchising, franchise experts Joe Mathews, Don DeBolt and Deb Percival deliver an insider's view of how franchising works, imparting real-world tactics and strategies, and empowering you to decide if franchising is for you.Street Smart Franchising is the kind of book I wish every one of our current and prospective franchisees would tak...